Social Media Marketing Expert in Kolkata – Scaling Unacademy Campaign Performance
Unacademy Kolkata is a leading education center offering IIT JEE, NEET, and Foundation coaching (Class 8–12) through a hybrid learning model (offline + online + recorded lectures). Located in Kalighat, Kolkata, the center focuses on structured learning, test series, and student performance tracking. As a social media marketing expert in Kolkata, Signin Creative Media partnered with Unacademy to improve campaign efficiency, lead quality, and overall performance across Facebook and Instagram.
The Challenge
When we started working on the Unacademy Kolkata social media page was getting views, but not converting into consistent leads or followers.
- Low organic reach and engagement
- Heavy dependency on paid ads for visibility
- Weak follower growth despite high impressions
- No clear content strategy for lead generation
- Lack of strong positioning around hybrid learning
Strategic Intervention by Signin Creative Media
We implemented a structured, performance-driven social media strategy:
Audience & Funnel Optimization
Segmented users based on intent and created full-funnel campaigns for better targeting.
Advanced Tracking Setup
Improved conversion tracking to focus on actual enrollments, not just clicks.
Creative & Messaging Strategy
Aligned ad creatives with student goals, exams, and interests.
Retargeting Campaigns
Re-engaged users who interacted but didn’t convert.
Facebook & Instagram Growth Results
With continuous optimization, Unacademy achieved:
- Improved lead quality and conversion rates
- Reduced cost per acquisition (CPA)
- Higher engagement across social media platforms
- More efficient use of ad budget
This reflects how a data-driven social media marketing approach delivers scalable results.
Paid Campaign Results
100+ Qualified Leads
Successfully generated through performance-driven campaigns targeting students and parents interested in IIT JEE, NEET, and Foundation courses in Kolkata.
280+ High-Intent Conversations
Direct inquiries received via WhatsApp and messaging platforms, indicating strong interest in demo classes and enrollment.
5,000+ Profile & Page Visits
Significant traffic was driven to the Instagram and landing pages, reflecting improved brand visibility and user engagement.
7.7+ Lakh Total Views
Content reached a large audience, with majority visibility coming from new users, boosting awareness.
100%+ Growth in Link Clicks
Higher conversion intent observed, with more users actively exploring courses and registration options.
3 Optimized Ad Sets Running
Separate campaigns for awareness and lead generation ensured better budget utilization and performance.
Instagram Growth
Facebook Growth
Our Work
Work With a Social Media Marketing Expert in Kolkata
By combining content strategy, reel optimization, and lead-focused messaging, we transformed Unacademy Kolkata’s social media into a growth engine for visibility and conversions.
This case proves that even in a competitive education market like Kolkata, the right strategy can deliver measurable results in reach, engagement, and lead intent.
If your campaigns are not delivering measurable results, it’s time to work with a social media marketing expert in Kolkata who focuses on strategy, performance, and ROI.
Contact Signin Creative Media to scale your social media campaigns effectively.
FAQs
What does a social media marketing expert do?
A social media marketing expert plans and manages campaigns on platforms like Facebook and Instagram to generate leads, engagement, and sales.
How can social media marketing help education platforms?
It helps target the right students based on interests and behavior, improving lead quality and enrollments.
How long does it take to see results?
Campaigns start generating data within a few days, with optimized results typically seen in a few weeks.
How do you improve campaign performance?
By refining audience targeting, testing creatives, and continuously optimizing campaigns.
Do you track actual results?
Yes, we track real conversions like sign-ups and enrollments to measure success.
